Open House Follow-Up Templates That Actually Get Responses

Why Open House Follow Up Matters

• Response rates jump when you follow up within hours, not days, and reference specific things they said, liked, or asked about.
• A simple, clear next step ("reply with X" or "click here to Y") drives more replies than a long, generic recap of the home.

Core Principles Of High-Response Follow Up

• Speed: Aim to send a first message within 0–5 minutes if automated, or within a few hours if manual.
• Personalization: Use their name, the property address, and one detail you learned (“loved the kitchen,” “kids starting school in the fall”).
• One simple CTA: Give a single, low-friction next step like “Reply with your price range and I’ll send 3 similar homes.”
• Multi-channel: Combine email, text, and phone so they see you where they’re most comfortable engaging.
• Segmentation: Follow up differently with hot buyers, casual neighbors, and no-shows instead of blasting one generic message.

Timing Playbook For Open House Follow Up

• 10–5 minutes after sign-in: Automated “thank you + info” email or text to confirm details and keep you top of mind.
• 2Same day (within 3–5 hours): Personal follow up to engaged visitors, especially those who asked lots of questions.
• 3Next morning: Main follow up block for most attendees, with a clear offer for help or a private tour.
• 4Day 2–4: Value-add message—guide to the neighborhood, new listings, lender intro, or FAQs for first-time buyers.
• 5Day 5–7: Re-engagement—invite them to another open house or offer to set up showings for similar homes.

Template Strategy Overview

• Same-day email: Everyone who attended and provided an email.
• Hot buyer follow up: People clearly looking to buy soon.
• Casual/curious visitors: Neighbors and “just looking” buyers you still want in your pipeline.
• Text message scripts: For quicker, conversational touches.
• Voicemail script: When they don’t pick up but are worth a call.
• No-show and online sign-up follow up: People who registered but didn’t walk through.

Same-Day Open House Follow Up Email (All Attendees)

Subject line ideas

• “Thanks for stopping by [123 Oak St] today”
• “Great meeting you at the [123 Oak St] open house”
• “A quick follow-up from [123 Oak St]”

"Hi [First Name], Thank you for coming by the open house at [Property Address] today. It was great meeting you and hearing a bit about your plans around [moving timeline / neighborhood / family / etc.]. Here’s a quick recap of the home, in case you’re comparing options: • [Key feature #1, e.g., updated kitchen with quartz counters] • [Key feature #2, e.g., large fenced yard] • [Key feature #3, e.g., walkable to schools, shops, and transit] If you’d like, I can:

1. Arrange a private showing at a time that works for you, or
2. Send you similar homes that match your price range and must-haves.

Just hit reply with “tour” or “listings” and I’ll take care of the rest. Best, [Your Name]"

High-Intent Buyer Follow Up (Serious Leads)

Subject line ideas

• “Next steps for [123 Oak St]?”
• “Private tour or similar homes?”
• “A quick plan for your move”

"Hi [First Name], Really enjoyed talking with you at the [Property Address] open house about your move from [their current area / situation]. Based on what you shared about wanting [feature/price range/timing], this home could be a strong fit. Here are a couple options for you:

1. Schedule a private tour of [Property Address] so you can see it without the crowd.
2. Get 3–5 similar homes that match your criteria (including anything not yet on the big search sites).

If you reply with your ideal price range and move-by date, I’ll put together a short list and a plan for you. Talk soon, [Your Name]"

“Just Looking” Or Neighbor Follow Up

Subject line ideas

• “Nice to meet you at [123 Oak St]”
• “Local market info for you”
• “Curious about what your home is worth?”

"Hi [First Name], It was great meeting you at the open house at [Property Address]. Thanks again for stopping by and taking a look. Since you mentioned you’re “just looking” for now, I’d be happy to keep you in the loop on: • New listings in [Neighborhood/Area] that fit your style • Sales prices of homes similar to yours • Occasional market updates so you can time your move well If you’d like that, reply with “updates” and your preferred price range or street, and I’ll only send you information that’s actually relevant. Best, [Your Name]"

Text Message Scripts For Open House Follow Up

1. Simple “Thank You” Text

2. Private Tour Invite

3. “Similar Homes” Text

Voicemail Script For Open House Leads

"“Hi [First Name], this is [Your Name] with [Brokerage]. We met at the open house at [Property Address] on [Day]. I wanted to thank you for coming by and see if you had any questions about the home or the area. I can also send a few similar homes that match what you’re looking for. You can call or text me back at [Number], or simply reply to the email I sent you earlier. Again, this is [Your Name] at [Number]. Talk to you soon.”"

No-Show And Online Registration Follow Up

Subject line ideas

• “Sorry we missed you at [123 Oak St]”
• “Want a private tour of [123 Oak St]?”
• “Still interested in seeing [123 Oak St]?”

"Hi [First Name], You registered for the open house at [Property Address], and it looks like we missed you—totally understandable, weekends get busy. If you’re still interested in the home, I’d be happy to:

1. Set up a private showing at a time that’s convenient for you, or
2. Send a quick video walkthrough so you can get a feel for it remotely.

Would either of those be helpful? Just reply with “tour” or “video” and I’ll take care of it. Best, [Your Name]"

Multi-Touch Sequence Template (7-Day Plan)

• Day 0 (immediate): Automated thank-you email or text with property details and your contact info.
• Day 0 (3–5 hours): Personalized email to engaged visitors, asking one clear question and offering a tour or similar homes.
• Day 1: Text message check-in asking if they had any new questions or want similar listings.
• Day 2–3: Value email: neighborhood guide, “what this home would cost per month,” or a short buyer’s guide.
• Day 5–7: Re-engagement email or text inviting them to another open house, fresh listings, or a strategy call.

How To Get More Replies From Your Templates

• Always end with a question: People respond more to direct questions than to open-ended “Let me know if…” statements.
• Limit choices: Give one or two clear next steps, not a menu of five options.
• Use social proof sparingly: Mention briefly that you regularly help buyers find homes through open houses, then get back to them and their needs.
• Match tone to their personality: Mirror whether they were formal or casual when you met; this increases comfort and trust.
• Test and iterate: Track which subject lines and CTAs get the most replies and update your default templates every few months.